3 Actionable Strategies from Clayton Collins

Thank you to those who joined us on More Momentum Episode 101 with Clayton Collins! As promised, here are actionable takeaways you can implement immediately to grow your business in this challenging market.

1. Become the Data-Driven Expert Your Clients Need

Action Step: Bookmark HousingWire.com and check their market data section daily. Screenshot local inventory charts, price trends, and market updates to share with your sphere.

Why it works: Clients are confused by conflicting media reports. When you share factual, local data (not branded content), you position yourself as the trusted advisor who "has their finger on the pulse."

2. Shift to Consultative, Empathetic Selling

Action Step: Replace "hard closing" with deep listening. Ask clients about life changes: new kids, school districts, family situations. Many have legitimate reasons to move but think it's "impossible" in this market.

Script starter: "Help me understand what's driving your need to make a change, regardless of market conditions..."

3. Target the Pent-Up Demand Sitting on Sidelines

Action Step: Create a "Life Changes" campaign targeting your database. Send educational content about navigating moves when rates are higher, focusing on the emotional benefits of homeownership over investment returns.

Key message: "Your home isn't just an investment - it's where you build your life for the next 5-10 years."

REMEMBER…

75% of our competition has left or will leave this market. Those who survive and thrive will have massive opportunities when conditions improve. The question isn't whether this market is "good" - it's whether you're willing to do what it takes to win in THIS market.